OXO was founded in 1990 on the philosophy of Universal Design, which means the design of products usable by as many people as possible. OXO's founder chose the name because whether it's horizontal, vertical, upside down or backwards, it always reads "OXO." The variety of products are designed for young and old, male and female, left or right-handed users and many with special needs. The goal of making products more usable, forces us to first identify problems and inefficiencies of existing products, not only in terms of comfort, but performance as well. This gives OXO the foundation of making products that make a tangible improvement in everyday lives. OXO is dedicated to providing innovative consumer products that make everyday living easier.