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Wusthof Rebranding

The same quality with a new, modern look.

An important note from us, at Cutlery and More:
As Wusthof transitions their production to reflect their rebranding, we will also be transitioning our inventory over the coming months. Rest assured that you will receive the items as pictured on our website. And while visual elements such as the logo and the blade engravings have been updated, the craftsmanship and the knives themselves have not changed.

The New Logo

In the Summer of 2020, Wusthof introduced a new logo design to their products. The new logo features the iconic Trident symbol with a more minimal, modern look.

Blade Engraving

The etching on the blade now features the new logo with the brand, line, country of origin (Solingen, Germany) and year of production.


A clean, fresh new look for Wusthof's rebranded boxes.

Updates to the Lines

Wusthof Classic, Wusthof Gourmet & Wusthof Classic Ikon

Wusthof Classic & Gourmet

Wusthof Classic and Wusthof Gourmet now feature a permanent red logo on the handles. This wear-resistant logo replaces the red sticker that was featured on the previous lines' designs.

Wusthof Classic Ikon

Wusthof Classic Ikon now features the new logo on the end cap.

Which items do we carry that feature the new rebranding?

Click below to view a list of our current Wusthof items that feature the updated logo and rebranding.